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March 1, 2023 0 Comments

Why Market Segmentation is Important in Market Research

Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs, wants, or characteristics. It is a crucial step in market research as it allows companies to better understand their

March 1, 2023 0 Comments

In the current business landscape, online marketing, also referred to as digital marketing, has become a crucial element. As a growing number of people look to the internet for information on products and services, online marketing has